Why MERA Coverage is a Selling Tool
We don’t just fix your equipment, we also show you how to use service to solve sales problems and create sales opportunities, e.g.:
PROBLEM: How to use service to get new product performance evaluation with centers-of-influence, thereby determining the right criteria for going national.
SITUATION: A U.S. manufacturer of respiratory therapy equipment has developed a new Pulmonary Function Analyzer. It is being introduced to 390 specialists in pulmonary medicine, in the 9 major cities that rank highest in air pollution annually. The company wants to outsource installation support, on-site preventive maintenance and repair, and special reports on operational problems.
SOLUTION: Nine MERA offices and over 20 field service technicians will provide 24x7x365 on-site coverage. The MERA Technical Support Center will design the special reports, collect and feed back the data.
OPPORTUNITY: How to use service to support simultaneous product installations in many areas, thereby getting a local service image while optimizing resources and enhancing sales force confidence.
SITUATION: A small U.S. manufacturer of laboratory equipment has sold a new Immunoassay System to selected hospitals and independent clinical labs in the 25 largest MSAs. The company will be shipping systems simultaneously into each area, and wants service support for its sales force during installations. It also wants to outsource warranty service, PMs, and some aspects of technical support.
SOLUTION: The MERA “Service is a Selling Tool” program in action. Field service technicians from 27 MERA offices will assist company sales personnel to install systems, train operators, and set up PM schedules. Following installations, MERAssured Field Service is ready 24x7x365, and a customized phone support program is operational.
PROBLEM: How to use service to appraise the total support requirements of a product manufactured overseas, and determine how to gain buyer confidence.
SITUATION: A British manufacturer plans to introduce a new Dialyzer Reprocessor to 526 Medicare Certified Dialysis Facilities in Massachusetts, New York, and Pennsylvania. The company wants to outsource installation, operator training, maintenance, repair, and parts management. They also need a phone support and problem reporting program.
SOLUTION: Over 20 technicians from 6 MERA offices will provide 24x7x365 service. The MERA Technical Support Center will manage parts, supply phone support, and offer technical reporting.
These examples show why MERA is the best choice of service support for your sales force. i.e.: we are everywhere they want to be – and wherever we are, we know the market.
For MERA service coverage: click here for United States; click here for International.
MERA has the most solutions to market coverage problems now!Click here to contact us. No cost, no obligation, just SOLUTIONS.
